Category: Email Development

Email marketing still wins hands down in digital marketing when it comes to ROI. In fact, it has a median ROI of 122% – that’s four times higher than any other digital marketing strategy. If you implement A/B testing methods, by using a double opt-in process and sticking to a regular email schedule, you canRead More

Dark Mode Email Design Guide Speaking of email templates, they are very easily modifiable. Whether the email is opened on a smartphone, tablet, or computer, it will look fantastic, perform well, and be simple for the recipient to read thanks to a responsive email template that automatically adjusts to any screen size. Even if youRead More

Email testing can be a double edged sword. Picture this: You’ve polished up your email content, whether it is a free email template, or not, and everything is all set, but that’s only the first step on the road to a successful email campaign. You almost always need an email testing tool that makes itRead More

At the end of every work day, almost everyone working in email development wonders, “What happened to all the time I had at hand?” After all, churning out email templates in HTML day in and day out is no mean feat.  You may ask, why do we need so many HTML templates in email inRead More

The good old email! Still the most effective messaging channel and offers a tough fight to the other contemporary communication tactics.  Not entirely convinced that email has that retaining power anymore?  Allow us to paint you a picture! 86% of professionals make email connection a priority. While 52% of responders said that email is theirRead More

Wondering what’s the craze about an animated GIF in an email? Well, visuals tell stories at a pace faster than text! How else will you explain why communications that revolve around images produce 650 percent higher engagement than text-only posts?  But then, along came GIFs and completely transformed the online experience. 26%! That’s how muchRead More

No matter what day you pick, we’re sure your email inboxes are always bombarded with automated emails and newsletters aplenty!  However, amidst the many email templates in HTML that land in your inbox, how many do you read through? Or are they just marked read so there’s one less unread notification in your inbox?  ButRead More

If you want to create well-designed emails, it’s crucial to have the proper tools to build, send, test, optimize, and track campaigns. A digital marketer’s job is to make attractive and useful emails to communicate customized messages with clients.  Email tools are responsible for extracting crucial information to automated campaigns.  A pre-made template for emailRead More

More than 320 billion emails are sent daily worldwide. Unfortunately, most of them are never open or delivered. And those that are open often are overlooked and erased. Then, why is email marketing still one of the best ways to promote and communicate with other people? Well, the answer is simple. Good practices for emailRead More

If you’re a pharma marketer, you know that email is the perfect tool to sell, boost your brand’s awareness, and communicate with customers. It all depends on the types of emails you’re designing and sending, and how clearly the agenda to clients for that. A template known as a “Responsive Email Template” is one thatRead More