Email Customisation Even In the Last Moment Using Veeva

One of the quickest ways to boost sales is by customizing information via email. People want to be special and unique. They want to be treated by name and feel appreciated. As someone puts it, “Words have meaning and names have power.”

These days you can’t send a general message. Customers expect significant and valuable information. Marketers need to customize emails to achieve business goals. 

Keep in mind that it’s crucial to send top-quality messages and follow-up emails to increase brand loyalty. Personalized emails increase the chances of being open and enhance customer retention. And thanks to email tools like Veeva, customizing the messages has become effortless. 

What Is Veeva?

Veeva is a cloud-based platform that communicates multiple areas, from sales to marketing, to support and handles all the information into one platform. Every employee has immediate access to the actual customer info they demand. 

This software offers an email solution called Veeva CRM Approved Email that allows you to deliver customized, accepted messages to improve your individual communication with clients. 

This built-in solution has many advantages, such as:

Promote Work Rate 

With Veeva CRM Approved Email, you can boost your messages’ number and value without expanding your sales force. 

Engage with Customers

Veeva is the ultimate solution to provide relevant content to clients, when and how they prefer it. 

Boost Open Rates

It allows you to get valuable information to more users as it increases open rates ten times more than mass emails. 

Why Choose Veeva?

There are many considerations why you need to choose Veeva. Here are a few of them:

  • Drag-and-Drop Editor: Veeva offers a friendly drag-and-drop editor for designing receptive HTML email templates. Users can also take advantage of pre-built templates to announce new products, respond to events, follow-up emails, and more. 
  • Tracking is easy to monitor your email campaign performance and influence. It provides a profound analysis of clients’ conduct across multiple platforms. You can oversee email sends, open rates, and clicks within Veeva CRM. 
  • Integration: with Veeva, you can handle all the content from different channels in a single platform. It makes sure you can emit only authorized messages to HCPs. You can schedule expiration dates for valuable messages. 

Email Customization

Follow the above tips to customize emails at the last minute with Veeva.

  • Veeva is a great tool to send out personalized emails, even on a large scale.
  • Many features allow the reps to customize their email just before sending out the email. 
  • When we develop the email, we use the merge fields such as dropdowns, custom text, email fragments, etc.
  • Dropdowns provide the sender with options of selecting the appropriate details to fit the email objective. 
  • Fragments also allow the sender to drag and use the required content blocks within the email body.
  • The custom text allows the sender to update the default content before sending it.
  • Also, there are a lot of other merge fields that make the sender’s job very easy by fetching their details automatically.

Finally, keep in mind that a vital part of email creation is to test the campaign. It’s crucial to determine which emails perform better, and don’t forget to see how they look on all devices and email providers like Gmail, Outlook, Apple Mail, and Yahoo! Mail.