If you want to create well-designed emails, it’s crucial to have the proper tools to build, send, test, optimize, and track campaigns. A digital marketer’s job is to make attractive and useful emails to communicate customized messages with clients.
Email tools are responsible for extracting crucial information to automated campaigns. This leads to expressing the appropriate message to a particular subscriber at the best moment, allowing you to establish exceptional connections.
When selecting a tool for email development, it’s imperative to find one that adjusts to your marketing goals. You need to avoid spending money on a tool that won’t fit your needs. Similarly, not investing in one that offers all the characteristics you need.
Keep in mind that when you improve email development, you’re increasing conversions while building better relationships.
You can use email marketing tools, like an email subject line generator, a testing tool, or one that automates all the email process from beginning to end to optimize your campaigns.
Here are some of the most significant tools for email development.
- www.caniemail.com – provides information about more than 50 HTML and CSS features tested across 25 email clients. It also provides an objective ranking of email clients based on their support for HTML and CSS features. This site is beneficial for email developers.
- The Ultimate Guide to CSS by Campaign Monitor – This is an instrumental initiative by Campaign Monitor which provides a complete breakdown of the CSS support for the most popular mobile, web, and desktop email clients.
- Bulletproof background images – This tool helps you to generate background image code for your emails. It even provides fallback code for Outlook email clients.
- Bulletproof email buttons – The name says it all. It’s a bulletproof button creator tool that helps you create CTA buttons very quickly and effortlessly.
- Encode HTML special characters: This is a convenient tool for converting all your HTML special characters. Just copy and paste your content and hit the convert button, and it will have your restored copy ready in no time.
- W3c Email validator – w3c email validator will help you to check your markup validity. The Markup Validator is a free supply by W3C that prevents the fact of web documents. You can test your email code with this service to identify some common issues you make while coding.
- Putsmail.com – Wondering how to send a test email on your favorite email client or device? You can use Putsmail, a Litmus tool, to easily send a test email to your favorite email client, and it is free.
- Really good emails: If you are a designer and looking for inspiration to design some awesome emails for your next email project, this is the place to look.
- HTML email check: This is a knowledge base for email geeks. If you are facing any common issue, an HTML email check is a place to check first.
And finally, join the Email Geeks community and contact experts in email design, marketing, and development. It’s a slack community where you can share your code, get ideas, tips, etc. It is the best place on the internet to find help.
Benefits of Email Tools
Using email tools allows you to customize messages. You can personalize fields, such as first name and business name. Custom-make emails are one of the best ways to create a significant impact in showing the brand, and they have a higher open rate. Remember, customized emails convert six times more than standard messages.
Segregate Customer’s Information
Thanks to email tools, it’s easier to separate the subscriber’s information into several groups allowing you to send specific messages based on elements such as demographics, interests, and buying tendencies. Providing relevant information increases open and click-through rates.
One of the quickest forms to improve email development is by using tools that allow senders to deliver eBooks, account notifications, purchase receipts, and newsletters. Original emails are key for customers to take action and engage more with your brand.
As you notice, there are many advantages of using tools to enhance email development. Select the tools that best suit your needs. We recommend testing different strategies to determine which one increases the ROI.